time for a rebranding?

Via a facebook friend, I found out today that there's an oil additive that is sold under the name Sea Foam. Seriously, Sea Foam! Since we're busy dumping millions of gallons of oil into the seas, why not put some ocean in your tank?

I really want to meet the marketing genius that thought this one up. This product has been sold for decades, and no one has ever stopped to think "hmmm, maybe we're giving the wrong message here?"

Maybe they can use this image in their next marketing campaign: (not sure who to credit for this image of oil washing up on the shores of the Gulf of Mexico, if anyone knows please fill me in image via the Surfrider Foundation)